Citi UX Leadership

• Grasping the complex landscape of Citi's diverse financial services, from everyday banking offerings to intricate internal data dashboards.
• Building collaborative relationships with a wide array of stakeholders across different business lines.
• Mentoring designers with varying levels of experience to ensure a cohesive team approach.

Architecture & Integration

We designed with a focus on how various scenarios and flows would seamlessly integrate into the broader ecosystem experience.

Compliance Constraints

We had to navigate financial product compliance requirements, including accessibility (WCAG Level AA), customer privacy, and various legal regulations. Managing these aspects while ensuring they did not compromise the quality of design and copywriting was crucial to delivering an exceptional user experience.

User Testing

Regular user testing was conducted to observe user behaviors and validate them against our hypotheses.

Responsive and Native App Design

We worked on designs for all web breakpoints, as well as iOS and Android.

Design System

We collaborated within a design system widely adopted across Citi's products and teams, requiring meticulous attention to detail to ensure consistent design language across all product touchpoints.

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+30 Projects Delivered

This experience taught me valuable lessons about leadership and navigating a complex financial environment like Citibank’s. It highlighted the importance of adaptability, teamwork, critical questioning, and commitment to detail.