Welcome.

Product Designer with +10 years of experience creating digital experiences across fintech, real estate, AI-powered platforms and more.

About me

Cris Lainez

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Selected Work

I combine strategic thinking with hands-on execution to design end-to-end solutions that are scalable, human-centered, and aligned with business goals.

Core Skills

Skilled at navigating a range of product environments, from early-stage startups to complex ecosystems, while collaborating closely with cross-functional teams

01

Strategy

I turn research, data, and business needs into actionable product strategies. I collaborate with stakeholders to estimate effort, define roadmaps, and design experiences that align with user and business goals.
02

Product Design

I take a hands-on approach to product design. I'm actively involved in shaping solutions from early concepts to final documentation. My work spans quick ideation, interface design, design systems, and everything in between, using tools like Figma and FigJam to streamline collaboration and delivery.
03

Research and Testing

I develop a deep understanding of the business, users, benchmarks, and industry trends to inform design decisions. I also plan, design, and conduct user testing to validate ideas and improve product outcomes.

About me

Cris Lainez

I’m a creative at heart with a strong analytical, pattern-oriented side. Whether it’s product design, jewelry making, Pilates, or experimenting with new recipes in the kitchen, I enjoy testing what I know.

Freelance Product Designer

2025 - Present

Easyknock

Design Lead
2021 - 2022, 2024

Real Brokerage

Senior Product Designer
2022 - 2024

Critical Mass

UX Director
2017 - 2020

Cognitiva - IBM Partner

Product Designer
2016

Interaction

Product Designer
2015

What People Say

Over the past 10 years, I’ve collaborated with professionals across a range of industries, bringing ideas to life through thoughtful, user-centered design.

Cris routinely demonstrated strong ability to simplify complex financial products in her design and UX work, always considering how our users would best understand and engage with the products she created.

David Krieger

Startups, Product & Strategy Exec

Cristal is an incredibly unique talent that will help drive your team and its results forward and with the utmost quality.

Oscar Madrigal

Vice President Operations at Critical Mass

Her ability to guide every project strategically and help others empower ownership was exceptional.

Brenda Gomez

Senior User Experience Designer